Iterate and validate your new product faster than ever before
BTi’s Data Prototyping services leverage technology and data to create validated user-centered products.
Methodology
Data Prototyping
Data Prototyping is a methodology that allows you to bring an innovation product to life faster and more affordable than ever before
Our team passes your concept through the hands of thousands of users in a short period of time, facilitating an intensive round of iterations before investing in qualitative on-the-ground methods. Innovation is the product of qualitative and quantitative methods. Data Prototyping rapidly combines these two methods is an efficient way.
Data Prototyping
For user-centered product development:
Affordable
Limiting the need for in-person research or costly workshops
Time-saving
Get your product to market in weeks rather than months
Agile
Iterating product concept instantly from users’ digital actions
Robust
Informed by insights from thousands of users rather than just a handful
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How It Works
Process
The 4 Stages of Data Prototyping:
1. BUSINESS ANALYTICS
Determines product and customer trends through business intelligence analytics
2. AUDIENCE DEFINITION
Categorizes your existing users based on their current engagement and deines audience lookalikes to broaden the reach of our investigation
3. AUDIENCE-BASED PROTOTYPING
Prototypes with lookalike audience in a digital environment to quickly iterate the concept to better meet users needs, with a focus on willingness to engage and willingness to pay
4. LIVE PROTOTYPING
Prototypes the refined concept on-the-ground with users to further validate its value proposition
Why invest in a long, expensive, and face-to-face investigation process, when you can iterate and validate with a larger audience online?