Iterate and validate your new product faster than ever before

BTi’s Data Prototyping services leverage technology and data to create validated user-centered products.

Methodology

Data Prototyping

Data Prototyping is a methodology that allows you to bring an innovation product to life faster and more affordable than ever before

Our team passes your concept through the hands of thousands of users in a short period of time, facilitating an intensive round of iterations before investing in qualitative on-the-ground methods. Innovation is the product of qualitative and quantitative methods. Data Prototyping rapidly combines these two methods is an efficient way.

Data Prototyping

For user-centered product development:

Affordable

Limiting the need for in-person research or costly workshops

Time-saving

Get your product to market in weeks rather than months

Agile

Iterating product concept instantly from users’ digital actions

Robust

Informed by insights from thousands of users rather than just a handful

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How It Works

Process

The 4 Stages of Data Prototyping:

1. BUSINESS ANALYTICS

Determines product and customer trends through business intelligence analytics

2. AUDIENCE DEFINITION

Categorizes your existing users based on their current engagement and deines audience lookalikes to broaden the reach of our investigation

3. AUDIENCE-BASED PROTOTYPING

Prototypes with lookalike audience in a digital environment to quickly iterate the concept to better meet users needs, with a focus on willingness to engage and willingness to pay

4. LIVE PROTOTYPING

Prototypes the refined concept on-the-ground with users to further validate its value proposition

Why invest in a long, expensive, and face-to-face investigation process, when you can iterate and validate with a larger audience online?